I found this interesting, especially given the recent hullabaloo over the Shadow Complex boycott. Brad Wardell, the CEO of Stardock Software and an outspoken conservative, has decided to take a stand against UPS. UPS, the package delivery service, recently decided to drop all of its advertising with Fox News. Stardock, according to Wardell’s comments on his Facebook page, does a “non-trivial amount of shipping with UPS.” Upset by the company’s decision to pull its advertising from the network, Stardock Software will now be doing all of its physical game fulfillment through FedEx.
So now we face yet another aspect of the Shadow Complex boycott issue. What’s good for the goose and so on… If liberals can boycott things that offend them, then so can conservatives. While I doubt losing Stardock’s business will result in a significant hit to UPS’ bottom line, this doesn’t strike me as a terribly healthy phenomenon. There are lots of CEOs out there, and lots of companies much bigger than Stardock and what happens when everyone needs to start signing an ideological bill of particulars before someone else will do business with you? If I have to have my voting record perused every time I go for a job, I might as well move out of California now. As lovely as I’m sure Texas is, I have no desire to live there.
To everyone’s credit, the discussion that came about as a result of Brad’s post was pretty civilized as such things go, but the gaming industry is a pretty small neighborhood. That tends to encourage civility. The rest of Red and Blue America? Not so much.
And on a completely unrelated note, if you’re at all interested in strategy games and have never played Galactic Civilizations 2, drop what you’re doing and play it now! You’ll thank me later.
UPDATE: This story got picked up by GamePolitics which prompted Brad Wardell to e-mail with the following:
My Facebook comment was taken considerably out of context. I could care less about Glenn Beck or whether someone advertises on their show or not. But UPS is boycotting the entire channel which annoyed me enough to ask my publishing director to look into whether it was true (it was) and have them look into Fed Ex which provided competitive pricing and make use of them for our uses.
This is completely and 100% true and was true when I first put up the story. This is why this story was labeled “Stardock Takes a Stand for Fox News,” NOT “Stardock Takes a Stand for Glenn Beck.” However you feel about Fox News, I wanted to make sure that Brad’s stance was clear.
Update 2: Brad Wardell comments on his personal blog