Dungeons & Dragons Online: Switching Gears

17 09 2009

My first piece for Gamasutra Dungeons & Dragons Online: Switching Gears just went up. As tough as it was to write, there’s nothing I like better than delving into the guts of the game industry and figuring out what makes this stuff tick. DDO is a classic example of a game hurt not so much by what was on the screen (I reviewed it over at GameSpy and while it was good then, it’s gotten much better) but by the decision about what business model to put on it. It’s amazing how sometimes the littlest thing can help or hurt a game — being in the right place at the right time, having a celebrity admit that they’re a fan, putting the wrong artwork on the box… The bottom line, as with the movies, is that nobody really knows anything before a title launches. It’s a lot of educated guesses and soothsaying. You can be smart and reduce the risk, but ultimately it’s still a roll of the dice. Are you listening, Mr. Kotick?
ddo1

In the mean time, I was once again impressed at the passion that goes into the people who work in the gaming industry. I’m not just talking about designers or producers like Fernando Paiz but also PR people like Adam Mersky and Atlus Online’s Jaime Ortiz (who’s a business operations guy). It struck me while talking to them that these are people who love what they do. It may be because this is still a relatively young and small industry where the first generation of pioneers is still around even as the third generation of money-men and MBA try to corporatize it, so enjoy it while it lasts. It’s not often you get to be present at the settling of a new frontier and this is a time in gaming that will never come again.

Hey! I just got an idea for tomorrow’s Angry Bear column!

Read Dungeons & Dragons Online: Switching Gears at Gamasutra.

And if you like it, leave a comment and hit the button below to share this with others.

Bookmark and Share

Advertisements

Actions

Information

2 responses

23 09 2009
eliciab35

Great post, Allen (and great feature at Gamasutra)! In the grand scheme of things, yes, the game industry is still in it’s infancy, like you said. Although, I think 50 years from now, game developers and execs will STILL be as passionate and in love with their jobs. It’s all about innovation, and at the same time, creating experiences that people enjoy. Who wouldn’t love playing/making games for a living and entertaining others?

17 10 2009
The Tipping Point? Nexon Reports 36% Growth in 3Q « The Angry Bear (ALPHA)

[…] Nexon’s America had a 36% jump in revenue in the third quarter. Between this and things like Dungeons & Dragons Online switching to free-2-play and the really fun League of Legends being offered for free I’m starting to think we may be […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s